Beyond Lead Gen: How Demand Gen Is Changing the B2B Marketing Landscape.
A panel discussion on September 17th, 2024 in Manchester – 8:00am start.
It’s the most important meal of the day, start it off right with the Bitesize B2B Marketing Breakfast. Come away with new ideas before most people have decided what to put on their toast.
Two leading experts in Demand Gen.
This will be an actionable panel discussion with ample time for Q&A.
We’ve all been there, you go to a meet-up with the best intentions…
Only to receive a soft-touch talk, vaguely disguised as a pitch.
No, thank you. We’re here to learn and share new ideas.
Your three courses
Coming to you like an all-inclusive holiday buffet. You know the ones where they make the omelette in front of you *chef’s kiss*
01. Fuel
Ensuring you’re suitably caffeinated, with good-tasting coffee and a selection of tea to kick start the day.
02. Panel Discussion
A panel of top, marketing professionals. The aim is to get you thinking and give you ideas to implement at your company.
03. Networking
Time before and after the talks to chat with fellow B2B marketers. Again, no awkward networking or hard selling.
The panel
Christian Radley: Co-Founder, Ziggy.
Christian is a Go-To-Market leader and co-founder of Ziggy. With a firm belief that marketing should be directly accountable for revenue, Christian works closely with data engineers and performance marketing teams to ensure that every marketing effort is aligned with financial outcomes.
He is passionate about leveraging customer insights to reshape Go-To-Market strategies, particularly in understanding how different customer segments impact critical metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
Josh Tulip: Chief Growth Officer, Revolution.
Award-winning revenue growth specialists, who help high-performing, ambitious companies to grow faster and grow better.
Taking a holistic view of sales, marketing and customer service they identify growth levers and friction points. Applying technological and systems improvements, their team of specialists unlock growth-blockers and embed highly effective growth campaigns.
The topic & host
Your host: Grilling the panel will be Steve White.
The one who convinced you all to spend a morning chatting about Demand Gen. As well as being the founder of Spaced Digital, a specialist B2B web agency.
The topic: Traditional lead generation receives a lot of flack, where leads are generated by marketing and then just thrown over to sales.
But is that really the most effective approach?
We’ll explore how Demand Generation goes beyond just creating leads and how you can align marketing with sales to drive real revenue growth.
In Manchester
Hosted at Bonded Warehouse, in Manchester’s Enterprise City.
Originally an 1800s railway terminus that became the Old Granada Studios. It’s now been converted into a modern workspace powered by 100% green, renewable energy.
Trains, Corrie, good for the environment… this event has it all?!
5 minutes walk to Deansgate Station
9 minutes walk to Salford Central
15 minutes walk to Piccadilly Station
*times from Google Maps, can be shorter if you power walk.
What’s in it for you?
Hear from thought leaders from your industry
Meet like-minded people and network
Learn and become a better marketer
Easy to get to location, in Central Manchester
Still not convinced... Free coffee!! 😇
Claim your ticket now, click this link here
How it all began…
For B2B marketers by B2B marketers.
The team behind Bitesize all have day jobs at a B2B agency, with a range of clients from the construction, recruitment, and tech industries.
Starting as a newsletter, we aim to grow this into its own brand. Which now includes a podcast and this in-person breakfast event.
Our aim is simple… to help marketers at B2B companies improve their marketing efforts.
We want to create a thriving community where we can learn together.
Come down to the next Bitesize B2B Marketing Breakfast.
This event is limited to 30 tickets, sign up on the link below to secure yours now.
Your Ticket
This will include:
- Free coffee and tea
- Panel discussion with thought leaders
- Networking with like-minded B2B marketers
- Manchester City Centre location: Bonded Warehouse by Department
Want to hear more about the next Bitesize B2B event?
Sign up using the form on the right to join our mailing list.